Bangkok Bank
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A Friend in Thought,
A Friend in Life.

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We were about inspiring and enabling people with the essence of Bangkok Bank. The digital revolution is not a new thing. But with consumer behaviour changing fast, the issue for brand is how to keep up.

How do they navigate this complex ecosystem in which applications, sites and services are accessed in a non-linear way on multiple platforms, through different devices and at different stages depending on user needs?

Then our goals are firmly established—improving your digital access to grow acquisitions for Bangkok Bank.

At this point, we found one great asset at its root which has played as a big role in minds of corporate and customers while describing the integration of who they are and how could they communicate it in a single, continuous, fluid process—not a separated, linear, iterative one.

A Friend in Thought, A Friend in Life.

Let's go back to the start.